Montreal Canadiens’ automated Twitter campaign backfires

Written by admin on 27/07/2019 Categories: 广州桑拿网

MONTREAL – On Tuesday night, the Montreal Canadiens‘ official 广州蒲友 account said it would “celebrate one million 广州蒲友 followers with a few surprises for you!”

The Canadiens celebrate one million 广州蒲友 followers with a few surprises for you! -> https://t.co/7f0QjBsLT7 pic.twitter广州桑拿网/8HhIEkod5K

— Canadiens Montréal (@CanadiensMTL) February 24, 2016

The Habs certainly provided that for their followers, but not in the way they had hoped.

The team celebrated the milestone by sending out automated messages to 广州蒲友 followers who contacted them.

A screen-grab of one of the tweets in question.

Montreal Canadiens/广州蒲友

Several of the messages featured custom avatar jerseys emblazoned with the names of 广州蒲友 users.

Some users with offensive 广州蒲友 handles were then added to the jersey avatar and sent out on the team’s official account.

A screen-grab of one of the tweets in question.

Montreal Canadiens/广州蒲友

Many of the usernames featured racial slurs, some of which were directed at Canadiens defenceman P.K. Subban.

WATCH: The Montreal Canadiens’ 广州蒲友 account was set up to automatically welcome new followers. But as Mike Armstrong reports, filters didn’t stop offensive and racist 广州蒲友 handles from getting through.

A similar social media campaign backfired on the NFL’s New England Patriots back in 2014.

The team’s official account sent out an automated message that included an avatar with a 广州蒲友 handle containing a racial slur.

The Habs have since issued an apology.

We apologize for the offensive messages and have fixed the issue so it won’t happen in the future.

— Canadiens Montréal (@CanadiensMTL) February 24, 2016

Automated messages were sent from our account tonight resulting from a filtering issue in our campaign to thank our 1M 广州蒲友 followers.

— Canadiens Montréal (@CanadiensMTL) February 24, 2016

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